MICHAEL BRUCE

The Challenge

Michael Bruce Image Consultancy not only empowers an exclusive clientele of celebrities, athletes and CEOs but also professionals at any stage of their careers. "Dress for Success" - Bruce calls upon decades of experience in the fashion and apparel industries from style centers across the globe. When he approached Red Sky, he lacked an ownable identity, web presence and consistent branding that mirrored his tailored services. Red Sky's challenge was to design a complete brand and web experience that would capture Michael Bruce's style and message, expand his reach and project a strong visual experience.
SERVICES RENDERED
BRAND IDENTITY
WEB EXPERIENCE
PROJECT MANAGEMENT
Red Sky Case Study Michael Bruce site
Michael Bruce Image Consultancy not only empowers an exclusive clientele of celebrities, athletes and CEOs but also professionals at any stage of their careers.
OUR Solution
We designed a comprehensive brand that embodied Michael Bruce’s exclusive style. The resulting visual experience was bold, enduring and unique. We decided to keep his original tag line, Bringing a pop of Color to a Black and White world, as the cornerstone of our design strategy. All visual assets are in high value black and white to evoke elegance and tradition. In contrast, the intentional use of a single vivid color in the mark and throughout the brand, represents the uniqueness and excitement Michael Bruce’s image consulting services.
Red Sky Case Study Michael Bruce brand
We designed a comprehensive brand that embodied Michael Bruce’s exclusive style.